Our Sensitive Whitening toothpaste builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweet or contact. VITACARE's great taste sensation is a perfect balance of Cool Mint freshness and Chia Mint richness.

Active Ingredients: Potassium Nitrate - 5%. Purpose: Antihypersensitivity

Inactive Ingredients: Water, Hydrated Silica, Glycerin, Sorbitol, Sodium Lauroyl Sarcosinate, Titanium Dioxide, Natural Flavor, Salvia Hispanica (Chia) Seed Extract, Sodium Ascorbyl Phosphate (Vitamin C), Tocopheryl Acetate (Vitamin E), Retinyl Palmitate (Vitamin A), Cholecalciferol (Vitamin D), Calcium Lactate, Aloe Barbadensis Leaf Juice, Vaccinium Macrocarpon (Cranberry) Fruit Powder, Xylitol, Citrus Aurantifolia (Lime) Peel Extract, Ammonium Glycyrrhizate (Liccorice), Stevia Rebaudiana Leaf Extract, Potassium Sorbate, Sorbic Acid, Xanthan Gum.

Adults and children 12 years of age and older: Apply at least 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.

Warning: When using this product, do not use longer than 4 weeks unless recommended by a dentist of physician. See your dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.